Prescription ad campaigns are the majority of what people see while watching television. The direct to consumer (DTC) television advertisements of a prescription drug, dominates the airways. As Americans, we are inundated with prescription drug information and it seems that these ads act as a replacement for a doctor visit. Decades ago drug makers primary source for marketing medication were physician and pharmacist, but today DTC marketing has mostly targeted the consumer. The Federal Drug & Food (FDA) has restricted how drug manufacturer market their products many health care professional are against DTCA. Altogether, people have medication information handed to them on a regular basis.
It is true that drug campaigns enlighten the consumer …show more content…
While the Food and Drug Administration (FDA) supervise, the drug manufacturer companies by mandating, commercial ads are truthful in content. More data is needed to learn how to deal with patients who have questions about what they have learned through these drug ads. The ability to understand how patient behave could play a critical role in navigating through some of the challenges that physicians’ face during the office visit. Conversely, patients who are more engaged in their health needs are more likely to adhere to the doctor’s instructions. As well as, help the patient identify symptoms that they may be experiencing and thereby can communicate more efficiently with their care providers. The intention of this study is investigating the influence that drug commercials have on the average citizen and how we can assess the patient’s reaction to the DTCA. Secondly, how has it affected the physician-patient relationship, positive or negatively? It seems to a lesser extent that patients can be dependent on prescription marketing commercial for health wellness concerns. Will direct to consumer advertising (DTCA) be the principal factor in patient autonomy and lead to a greater precision of diagnosing the patient through a real patient-doctor
It is true that drug campaigns enlighten the consumer …show more content…
While the Food and Drug Administration (FDA) supervise, the drug manufacturer companies by mandating, commercial ads are truthful in content. More data is needed to learn how to deal with patients who have questions about what they have learned through these drug ads. The ability to understand how patient behave could play a critical role in navigating through some of the challenges that physicians’ face during the office visit. Conversely, patients who are more engaged in their health needs are more likely to adhere to the doctor’s instructions. As well as, help the patient identify symptoms that they may be experiencing and thereby can communicate more efficiently with their care providers. The intention of this study is investigating the influence that drug commercials have on the average citizen and how we can assess the patient’s reaction to the DTCA. Secondly, how has it affected the physician-patient relationship, positive or negatively? It seems to a lesser extent that patients can be dependent on prescription marketing commercial for health wellness concerns. Will direct to consumer advertising (DTCA) be the principal factor in patient autonomy and lead to a greater precision of diagnosing the patient through a real patient-doctor