Thesis: As one of the most powerful media, advertisements are pervasive in people 's daily lives. Whether people mean it or not, they see advertisements online in magazines, and on television. I wondered if there are scholarly articles that recognize the power of advertisements and demonstrate whether they need to be more restricted than they are now.
Javinani, Mohadese Ghayoomi, and Shahab Alddin Shokri. "Role of Psychological Factors on Advertising Effectiveness." IJARBSS International Journal of Academic Research in Business and Social Sciences 4.10 (2014): n. pag. Web. 14 Feb. 2016.
As a descriptive research, "Role of Psychological Factors on Advertising Effectiveness" investigated psychological factors on advertising effectiveness in …show more content…
The author described potential risks of DTC advertising. For example, the pharmaceutical company abused the power of DTC advertising and promoted a less effective drug that was never proved. The author pointed out that this problem occurred because the pharmaceutical industry does not have a strong ethical code for advertising. However, the author admitted that there was also potential benefits of DTC advertising; patients with undertreated conditions could get treatment from DTC advertising. The author concluded that DTC advertising is not prohibited enough than it supposed to be. He argued that FDA-approved patient information for all prescription drugs is necessary. Moreover, FDA needed to make comprehensive regulation on DTC advertising. This article is accurate in its quality because the author provided statistics, such as the amount of pharmaceutical industry spends on DTC advertising and survey results. This article is relevant to my thesis because the author realized that DTC advertising account for all pharmaceutical company expenditures, and even though it is not a large part of their expenditures, DTC advertising has a huge impact on public consciousness. The key point of this article is that DTC advertising powerfully affects patients, and it needs to be more strictly
Javinani, Mohadese Ghayoomi, and Shahab Alddin Shokri. "Role of Psychological Factors on Advertising Effectiveness." IJARBSS International Journal of Academic Research in Business and Social Sciences 4.10 (2014): n. pag. Web. 14 Feb. 2016.
As a descriptive research, "Role of Psychological Factors on Advertising Effectiveness" investigated psychological factors on advertising effectiveness in …show more content…
The author described potential risks of DTC advertising. For example, the pharmaceutical company abused the power of DTC advertising and promoted a less effective drug that was never proved. The author pointed out that this problem occurred because the pharmaceutical industry does not have a strong ethical code for advertising. However, the author admitted that there was also potential benefits of DTC advertising; patients with undertreated conditions could get treatment from DTC advertising. The author concluded that DTC advertising is not prohibited enough than it supposed to be. He argued that FDA-approved patient information for all prescription drugs is necessary. Moreover, FDA needed to make comprehensive regulation on DTC advertising. This article is accurate in its quality because the author provided statistics, such as the amount of pharmaceutical industry spends on DTC advertising and survey results. This article is relevant to my thesis because the author realized that DTC advertising account for all pharmaceutical company expenditures, and even though it is not a large part of their expenditures, DTC advertising has a huge impact on public consciousness. The key point of this article is that DTC advertising powerfully affects patients, and it needs to be more strictly