Psychological Factors On Advertising Effectiveness

829 Words 4 Pages
Thesis: As one of the most powerful media, advertisements are pervasive in people 's daily lives. Whether people mean it or not, they see advertisements online in magazines, and on television. I wondered if there are scholarly articles that recognize the power of advertisements and demonstrate whether they need to be more restricted than they are now.

Javinani, Mohadese Ghayoomi, and Shahab Alddin Shokri. "Role of Psychological Factors on Advertising Effectiveness." IJARBSS International Journal of Academic Research in Business and Social Sciences 4.10 (2014): n. pag. Web. 14 Feb. 2016.
As a descriptive research, "Role of Psychological Factors on Advertising Effectiveness" investigated psychological factors on advertising effectiveness in
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The author described potential risks of DTC advertising. For example, the pharmaceutical company abused the power of DTC advertising and promoted a less effective drug that was never proved. The author pointed out that this problem occurred because the pharmaceutical industry does not have a strong ethical code for advertising. However, the author admitted that there was also potential benefits of DTC advertising; patients with undertreated conditions could get treatment from DTC advertising. The author concluded that DTC advertising is not prohibited enough than it supposed to be. He argued that FDA-approved patient information for all prescription drugs is necessary. Moreover, FDA needed to make comprehensive regulation on DTC advertising. This article is accurate in its quality because the author provided statistics, such as the amount of pharmaceutical industry spends on DTC advertising and survey results. This article is relevant to my thesis because the author realized that DTC advertising account for all pharmaceutical company expenditures, and even though it is not a large part of their expenditures, DTC advertising has a huge impact on public consciousness. The key point of this article is that DTC advertising powerfully affects patients, and it needs to be more strictly …show more content…
Oakes, and D. Bull. "Out of the Smokescreen II: Will an Advertisement Targeting the Tobacco Industry Affect Young People 's Perception of Smoking in Movies and Their Intention to Smoke?" Tobacco Control 16.3 (2007): 177-81. Web. 15 Feb. 2016. The purpose of this research paper is to evaluate the effect of antismoking advertisement on young people 's perspective on smoking in movies and their intention to smoke. Authors argued that young adolescents can be protected against the influences of film stars ' smoking by watching a powerful anti-smoking advertisement. To prove the validity of it, authors made two hypotheses and asked questions to the subjects. Authors concluded that for non-smokers, after they watched a strong antismoking advertisement, they are less likely to justify the smoking. However, the results did not support the other hypothesis that antismoking advertisements lead to people 's lower intentions to smoke in the future. This article is accurate in its quality because as a research paper, it researched over 3000 people and analyzed the results with statistics. However, authors admitted that there was a limitation in the study. They did no randomly select the sample, so it made a problem of representativeness. Furthermore, this study required a further research that studies the characteristics and message needed for antismoking advertisements. This article is relevant to my thesis because authors argued that tobacco advertisements, as a powerful

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