Theoretical Implication

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4.1 Theoretical implication
According to Teleological Theories, moral judgment can be made based on the consequences and the result. The question concerning is about the ends that bring by the particular action. Whenever the result comes to a positive ends, it is definitely ethical even though it clashes with another moral right. As long as it may benefit any of the individuals, it is considered as an ethical action.
In the view of the conglomerates, regardless to other concerns, as long as they earn their profit and action will bring them benefit, things will be definitely ethical because they are satisfy and happy with the results. It is easy to be determining without worrying about the possibility of clashing with principles.
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A brand `includes all the assets critical to delivering and communicating that experience: the name, the design, the advertising, the product or service, the distribution channel, the reputation' (Gilmore, 1997). Another common feature is that global brands address similar consumer needs in different countries worldwide and have consistent positioning, by making reference to the same values in all markets. Brands may be global but their consumers associate them with their country of origin, so that `paradoxically, the country of origin is therefore a factor in making them global' (Quelch, 1999). As Sklair (2001) points out, `global capitalism succeeds by turning most spheres of social life into businesses, by making social institutions ± such as schools, universities, prisons, hospitals, welfare systems ± more business-like' (Cambridge, …show more content…
It was capitalist modernity that produced the societies – as we know them presently – which now make their own claims on modernity against Euro/American domination (Dirlik, 2003). Popular culture is the accumulated store of cultural products such as music, art, literature, fashion, dance, sports, food, film, and entertainment that are consumed primarily by non-elite groups such as the working, lower, and middle class. Where else it is also refers as a tool for the conglomerate to earn their profit. Conglomerates make up popular culture as a form of modernity and sell it to the people hence making huge profit of it. For example, one of the real life popular culture examples is the mcd happy meals toy, minion. People everywhere are crazing for collecting minion toys by buying mcd happy meals without thinking the objective that the elite truly wanted for. Popular culture is definitely a vehicle that drive people’s mind to be passive therefore easy to be control by the dominant groups and hence making more profit

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