Evolution Of Media Analysis

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In a media world run chiefly on market model principles, the task of making sense of why these extensive mergers happened is pretty simple, at least in terms of a business stand point. Owning multiple mediums within the industry is how to reach “economics of scale” (Pavlick and McIntosh, p. 51-52), companies such as Disney for instance use synergy to rake in money from various subsets all based on the same idea. This dynamic enables the industries giants not only to reap financial merit, it also gives them unprecedented influence over who is able to find success within the different mediums. This is because corporations “can fashion barriers to keep out rivals” (Lawrence pg.511) the barriers Lawrence talks about have been a huge detriment to …show more content…
The unrestricted approach to the industry exemplifies why the field abandoned so much of the public sphere, and induced a system in which the authors say “has consistently fallen short of the public interest”, (pg.156) many forms of media seem to barely even hide the fact that more profitability is their only guiding hand. The homogenization taking place in so many aspects of media echo those feelings, but the internet, in spite of big media’s best attempts at controlling it too, has continued to provide noble resistance to these practices. Too big, and too accessible for these conglomerations to get their hands on everything, it has represented not just a beacon of hope, it is largely responsible for these companies having to now reevaluate their old strategies, especially in the wake of AOL Time Warner’s demise. Awareness over how the web works today has heightened. Tooled with this deeper understanding of the internet’s capabilities, we must be aware that if partnership opportunities were to present themselves for Debatgate, careful consideration and historical context would have to be …show more content…
While this type of content may mascaraed as something that stirs debate, all they do in actuality is fuel conflict. Actual debate cannot be had unless people are armed with actual facts. Real debate aims to bring people together, not push them apart. Debate gate is geared for people who believe that far too often on traditional social media, when well-informed, well researched stances on current events are posted, they are greeted with nothing more than vitriol from others, who say that they don’t want to see those kinds of things in their newsfeed. For people who don’t want to see those things when they log onto social media, they can stick to Facebook, join Debategate when they want to use social media to expand on their intuition more. There will be those who still prefer traditional social media, but we believe in the fact that a large enough portion of society is ready for a better way to interact about what’s going on around them, we believe this makes our company profitable without having to become involved with the kind of media conglomerates that would contradict everything our medium sets out to

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