The Negative Effects Of Advertising On Children

760 Words 4 Pages
Young children that watch television constantly are influenced by what they see. They may not know that the whole purpose of the commercials are to sell. Today, the average time children spend watching television is 4.5 hours (Mares and Woodard). Between these hours there are many commercials being played. Although commercials are intended to reach out to adults, there are many children out watching the also. The advertisement being shown on commercials today to buy the latest toys and gadgets could be a huge effect on children, but not only that, without trying these commercials can change behaviors and show negative modeling to children that are watching. When it comes to advertising and marketing, the creators have an excellent skill of making things look better than they really are. Sometimes these commercials can lead to unhealthy habits for children. When toys, electronics, and other items are being advertised on television, children tend to want them because of how commercials or other types of advertising makes the item seem. According to Raising Children Network, the more television a child watches the more toys the child is likely to want. The word “cool” is a big deal in the marketing when trying to get children’s attention. In a recent survey of 4,003 kids in grades 4 through 8, 66 …show more content…
This can increase the request for the items they see and want. These advertisements could be entertaining, they could also be doing a great job by getting everyone’s attention and selling products to the audience. Although this may be true, children that are watching are not so mature when it comes to understanding that the commercials are made to sell the products and not to teach you bad habits. Children seem to get the wrong impression, and don’t get that all of it is just a way to sell

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