Register to read the introduction…
Rejoice: Vitamin B5 makes your hair healthy and shiny.
VS: Professional hair care.
Eclairol: Return to the nature, you will feel how strong your hair is.
2. Marketing strategy
2.1)Building a health operating system for company
Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions:
Enterprise mission: Build the world class family cleaning brand. This is the company's ultimate goal.
Core values: Fair, honesty, diligent, and frugality.
Operation philosophy: understand the needs from consumers, and keep satisfying them.
2.2)Locating
Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25.
2.3)Marketing tactics 2.3.1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of "green tea, algae, aloe, sesame, and ginkgo" five different functional shampoo. However, 200ml bottle would be taken over by family …show more content…
2.3.2)Developing new functional shampoos to fill up the blank of the market.
Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2.3.3)Pricing
Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3.99, 400ml bottle is $4.99, 600ml bottle is $5.49, and 750ml bottle is $6.49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6.99. 2.3.4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products.
2.4)Distribution channel 2.4.1)Select channels A:Manufacture---retailer---consumers. This channel mainly for big or middle size city. B:Manufacture---wholesaler---retailer---consumers. This one is for small city and
VS: Professional hair care.
Eclairol: Return to the nature, you will feel how strong your hair is.
2. Marketing strategy
2.1)Building a health operating system for company
Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions:
Enterprise mission: Build the world class family cleaning brand. This is the company's ultimate goal.
Core values: Fair, honesty, diligent, and frugality.
Operation philosophy: understand the needs from consumers, and keep satisfying them.
2.2)Locating
Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25.
2.3)Marketing tactics 2.3.1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of "green tea, algae, aloe, sesame, and ginkgo" five different functional shampoo. However, 200ml bottle would be taken over by family …show more content…
2.3.2)Developing new functional shampoos to fill up the blank of the market.
Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2.3.3)Pricing
Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3.99, 400ml bottle is $4.99, 600ml bottle is $5.49, and 750ml bottle is $6.49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6.99. 2.3.4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products.
2.4)Distribution channel 2.4.1)Select channels A:Manufacture---retailer---consumers. This channel mainly for big or middle size city. B:Manufacture---wholesaler---retailer---consumers. This one is for small city and