Essay on The Marketing Aspect Of A Business

946 Words Nov 28th, 2016 4 Pages
According to the American Marketing Association, Marketing is defined as an activity, set of institution and processes for creating, communicating, delivery and exchanging offerings that have value for customers, clients partners and society at large. Marketing is used to create a need and a want for the consumer, by creating value for a specific protect. The Marketing aspect of a business covers many aspects covering advertising, sales, public image and promotions. Successful businesses all have effective marketing strategies, if the consumer base is not aware of the protect they shall never have a need or want for those particular protects. An effective method used to create the want and develop the need is by creating awareness of a specific situations followed by a product that provides the solution. An example is when cell phones were beginning to enter the market, a potential strategy is highlighting the need to be accessible to reach when you are not home. The more the benefits of being available are highlight the greater need for the consumer to get a cellphone.
Creating the Need and the Want In order to create the need and the want marketing department conduct market research to identify an existing need based on the product or service they are marketing. Marketing research focuses on developing market potentials, conduct market studies, identify market characteristics, interpret sales analysis and measure advertising effectiveness. Marketing research is…

Related Documents