The Language Of Advertising By Charles A. O ' Neill Essay

1238 Words Sep 29th, 2015 null Page
I come in contact with advertising everyday. The advertising I discern varies from graffiti on buildings to billboards along the highway to pictures in a magazine. Advertisements, along with the advertisers, have one sole purpose; to attract the consumer’s eye. Although there are various forms of advertising, all advertisements speak the same seducing language. In, The Language of Advertising by Charles A. O’Neill, he discusses the many language techniques advertisers use. O’Neill emphasizes that even though the language of advertising is effective, it is not brainwashing. Consumers are capable of learning the sneaky techniques advertisers use and how to appropriately respond to seductive advertisements. Otherwise, consumers would go bankrupt. I only retain information from advertisements that seem helpful or useful to me. As a poor broke college student, I learned to ignore and forget the harmful advertisements that attempt to sell me what I want rather than what I need. Frank Luntz in his article, Be All That You Can Be: The Company Persona and Language Alignment, provides consumers with more knowledge of how devious and crafty advertisers can be. If consumers become aware of how the company persona affects our shopping habits he or she is less likely to be misguided by advertisements. O’Neill and Luntz’s analysis of advertising helped me become a smarter consumer, and I deeply suggest all consumers to educate themselves on this complex topic.
While I was learning about…

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