Fast food is making children obsesses. In the text, “Don’t Blame the Eater” David Zinczenko the president of Galvanized Brands openly blames the fast-food industry for the recent rising numbers at the obesity epidemic in kids. Zinczenko announces at the beginning of his text that kids are suing McDonald 's “for making them fat”(241.) Zinczenko points out that the lack of information about what it 's consume and the lack of healthier alternative is affecting the consumers and increasing the numbers of obesity in America. Zinczenko postulates that fast-food restaurants easily target children because a numerous amount parents work and cannot supervise what their children eat, often leaving them with food options such as McDonald’s, Taco Bell and other fast-restaurants. Restaurants whose food is often particularly inexpensive. Zinczenko reveals about his past “I had packed 212 pounds of torpid teenage …show more content…
He uses logical appeals by providing facts in his text. For example, he states “[t]oday, according to the National Institute of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in the country”(242.) By providing this information, Zinczenko helps this audience perceive the importance of the drastically rising numbers in child diabetes with the years. Zinczenko himself writes, “[n]ot surprisingly, money spent to treat diabetes had skyrocketed, too… Today’s number is an unbelievable $100 billion a year”(242.) By revealing this fact, it make his audience understand that is not only health related, but as well economically one too. Zinczenko use of logical appeals in his text is effective by providing enough facts about child obesity, and not saturating his audience with too many facts which tends to makes text overpowered and his audience