True Religion Brand Jeans Advertisement Analysis

Advertisements are known to have hidden meanings within them. The product being sold, whether it is clothes, food, or cars, have an underlying message that reflects the advertiser’s attention and the consumer’s ideals. In the advertisement I analyzed on True Religion Brand Jeans, the advertisement depicts a black and white photograph of an attractive male and female model on a motorcycle in the desert to which the female model is looking out into the distance with her head turned away from the camera while the male model is looking directly to the camera, indicating he is the focal point of the advertisement. On the side of the models, the phrase “True Religion Brand Jeans – The True American” is placed in big, bold lettering. In addition, the lettering of “True Religion Brand Jeans” is …show more content…
The motorcycle can be given both positive and negative connotations. Male models and figures, more often than females, are depicted driving motorcycle in television shows, advertisements, or photographs. Famous figures such as Steve McQueen, Marlon Brando, James Dean, and Clint Eastwood are known to be the “cool guys” or “bad boys” in society. In modern television shows, actors such as Norman Reedus, who portrays Daryl Dixon in The Walking Dead, or Charlie Hunnman, who portrays Jackson Teller in Sons of Anarchy, are depicted as outlaws and bad boys who are adored by fans because of their appearance with the motorcycle on television. The associations motorcycles have in society vary from person to person. The common negative connotations associated with people who drive motorcycles are that they are outlaws, rebels, troublemakers, “bad boys,” and dangerous. However, to people who drive motorcycles, the positive connotations are that it is carefree, it provides freedom, and it provides a sense of escapism. For this advertisement in particular, the motorcycle represents the freedom and escapism for the male