Ralph Lauren Advertisement Analysis

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In some point of our life, we have all seen the typical Calvin Klein, DKNY, or Ralph Lauren advertisement being projected towards us consumers consisting of a sexy man half-naked with his biceps showing or a woman in a bathing suit making seductive poses. Doesn’t it sound like it’s trying to make one insecure? Because men and women are exposed to this type of marketing, it skews our perception on what beauty is, creates false insecurity between men and women, and changes our relationships with other humans. Advertisements are meant to sell a certain product, and to do that you need to garner attention. When people see a certain Calvin Klein ad, it will usually contain a picture deciphering a man half-naked with huge biceps or a woman with …show more content…
For example, in a advertisement by the company Valentino, the picture shows a man grabbing a woman by the throat to assert his dominance and masculinity. Advertisers are showing and teaching men that they need to assert dominance towards women because men are the strongest and toughest. Also let’s not forget the form of marketing that labels women as sex objects. In an advertisement from Tom Ford, it shows a woman fully naked spreading her legs out wide with a cologne bottle covering her privates. These sorts of advertising schemes are using women as sex labels just so companies can sell a product because they know sex sells. “By showing the flesh, advertisers work on the deepest, most coercive human emotions of all. Much sexual coercion in advertising, however, is a sign of a desperate need to make certain that clients are getting their money’s worth” (Solomon 548). Because of advertisements showing women as sex objects instead of a person, men label women as a desire now instead of a person with actual personalities. The way these companies are handling advertising are changing our relationships based on the fact how men are suppose to treat women, or how women are suppose to to treat men. Advertisements have skewed our …show more content…
We may never know, but it is up to us as human beings to stand up and come up with our own individuality and social identity on how we want people to look at us. Advertisements should never encourage what beauty is and exaggerate that our skin needs to be perfect because it harms our society and skews our perception on what beauty is. Sure, advertisements need to sell a product so they can be in business, but that doesn’t mean they need to manipulate others and send a message that men and women need to be perfect, because no one is perfect and we all have our flaws and the only thing we can do is make up our own individuality or influence human behavior on how we

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