Qualitative and Qualitative surveys may start from identical aims and even from identical research enquiries. In practice, several research agencies and investigators transform any research question into a standardized questionnaire in order to measure frequencies and correlations. Researchers and managers thrive in learning details about components of service quality (Nitin Seth and S.G. Deshmukh, 2004, p. 914) and prove the importance of service quality and its dimensions in determining overall service quality. By attending this issue, businesses can gain an understanding of the areas they should concentrate on when seeking to improve their overall service quality provisions (Oliva, Oliver and MacMillan, 1992).
The …show more content…
Quantitative research focuses on in-depth understanding of social and human behaviour and the reasons behind such behaviour . Quantitative research will take place using questionnaire that will be sent to clients online, which is cost effective. Moreover, quantitative research is a type of research that is explaining phenomena by collecting numerical data that are analysed using mathematically based methods.
Quantitative research statistically measures customer attitudes, behaviour and performance. As it is deeply rooted in statistics and figures, quantitative research has the power to effectively translate data into easily quantifiable graphs and charts. Qualitative research is particular research discipline which is intended to look beyond the percentages to gain an understanding of the client 's thoughts, impressions and opinions.
As quantitative research is to be done, sampling is extremely important. The sampling method gives each element an equal and independent chance of being selected; an equal chance means an equal probability of selection. Hence, the selective sampling method would help to determine the opinion and behavior of the stakeholders towards Atlanta Braves. The Sampling frame is the listing of all units in the population from which the sample is selected. The population is assumed is unknown and with the confidence interval of 3.58 the sample size needed is …show more content…
The qualitative analysis was mainly presenting the quantitative results in order to summarize data for the general conclusions. The statistical analysis presented the differences in perception. The data from the survey was collected using the matrix mode, which is shown in the analysis. By finding out the reliability and validity results of the sports spectator identification scale and RSQS we can make a conclusion that the model is valid for our study and consequently for the retail sport environment. With the help of conducting the survey, it gives clear idea for the investor to invest in an effective way in order to gain