Gopro Camera History

Numerous social media platforms demonstrate that technology plays an important part in the lives of the average person. This is shown through where most are created with the use of a camera. few years ago, Nick Woodman found a need to create high quality shots while surfing with his friends. He made different prototypes throughout the years when he realized he should not spend his time designing the strap for the camera but designing the camera instead. After two years he found a company willing to make the adjustments Woodman wanted and thankfully it was a real company. From then on, GoPro was born and the rest is history.
GoPro is a B2C and B2B company. Being a business-to-consumer company, GoPro displays its products through the user-friendly website where customers can purchase their products as well as receive expert advice. This helps shape customers’ relationship with GoPro as well. Additionally, GoPro sells to retailers looking to resell their products to gain a profit.
GoPro 's principal line of business are cameras and essential photography equipment. The industry that GoPro is a part of is the …show more content…
Customers can freely purchase products from gopro.com at any time. Additionally, GoPro sells through retailers. On their website, the company lists all the requirements and rules that the retailers must follow to do business with GoPro. On their annual report, GoPro mentions that they sell directly to large and small retailers in the United States, and directly to consumers around the world through retail and ecommerce channels. Moreover, in the years 2014 and 2013, this distribution channel accounted for approximately 59% and 52% of revenue which shows the effectiveness of not only directly distributing the product but also the importance of more “indirect” methods. As of today, GoPro sells to over 50 distributors who resell their products in the United States as well as international