Personal Selling Strategy In Marketing

Superior Essays
For any business to succeed, selling has to take its major part. This is made possible through marketing strategies which allow the business to utilize footholds and pathways on a limited budget in an effective manner. Marketers choose to sort out their real audience in order to understand what holds real meaning to the audience. They also seek to understand what that audience cares about to ascertain how that relates to what they are offering to craft a message that would meet consumers’ levels of needs. Therefore, marketing strategy is the process of designing a marketing plan that assists the organization meet its marketing objectives through messages that can be heard. It is thus important for marketers to understand the selling process, …show more content…
It is the demonstration of persuasive messages through selling to potential clients and may take place through email, telephone conversations, or personal correspondence. It is done with the sole intention of promoting sales as well as creating permanent relationships with potential buyers and existing customers, which ends with an attempt to close a sale. Personal selling supports the marketing activity by equipping the marketer with the target market buyer behavior to create a positive impact on the customer.
It is through personal selling that salespeople create product awareness by educating clients on new product offerings, especially in B2B selling. Salespeople discuss their offerings to show attendees in industry trade shows and fairs. Further, controlled word-of-mouth marketing is used as part of personal selling to gain customers in the consumer markets for new products. To achieve marketing objectives, personal selling is used to create interest through face-to-face communication with potential customers to get them to experience a brand for the first time. Therefore, it is during the first encounter with a potential client, salespeople use personal selling to create interest and build product
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The sales team, therefore, uses various means to contact potential and existing customers, such as online communication, one-to-many, one-to-one, and through telephone conversations. Online communications use campaign strategies with the lowest possible risk and cost investment to achieve higher returns by maximizing sales potential. Online marketing is relatively cheaper compared to the other means of communication, therefore, making it an effective tool for the sales team. It enables consumers in different locations to research and buy products at their own convenience and can be communicated virtually to everyone in the

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