The Impact Of Media Globalization On Identity And The Institutions

1608 Words Feb 11th, 2015 7 Pages
Western culture has expanded beyond its manifested borders, enmeshing and intertwining itself into the everyday lives and culture of billions across the planet. Globalization, specifically media globalization, has caused this. While some believe that media globalization will bring forth a homogenous global economy and culture through the integration of local and national authorities into a global network, media globalization has a negative impact, harming global culture, global interrelationships and society as a whole. This paper, respectively, will explore the negative effects of media globalization on identity and the institutions that cause such effects. In this scenario, the definition of identity can be thought of as “…the distinctive character belonging to any given individual, or shared by all members of a particular social category or group” (Rummens, 2001, pg 3). Instead of promoting and preserving historical cultures, the institutions behind media globalization, mainly, the colossal media conglomerates reaping the majority of benefits from globalization, seek to institute a Westernized media culture that dictates individuals diets, fashion, motivation and thoughts. The spread of a Westernized culture on a global scale through media globalization has lead to a crisis concerning cultural identity, the integrity of establishing cultural identities and an unfortunate, unbreakable bond between media globalization and communication technologies. One of the main…

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