How Does Globalisation Affect Self Identity

Globalisation is often accused to be the reason for the destruction of many identities , whether that be as a culture or the common individual.The rise of westernisation and capitalist consumer culture has torn apart the very foundations of self identity linked to their geographical location and/or their own cultural experiences. The accusation goes that globalisation has lead to a more homogenic culture thus destroying the characteristics of self identity previously constituted through localised living.There are of course some winners and losers however. “Whilst those identities in the mainstream flow of capitalism – those in the West and, specifically, the United States – saw a sort of standardized version of their cultures exported worldwide, …show more content…
This has led to self-identity becoming more of a matter of lifestyle choice and body work than anything else. As globalisation developed the rise of working holidays and other opportunities has had an impact on the self-identity of individuals. Individuals are able to to partake in the working holidays set up by motivated nation-states such as Australia.Australia are keen for working holiday employees as it helps to develop and provide international understanding to the subjects. This is skills which are valued highly in the globalising world and such that globalisation has led to changes in identity of people as their international understanding becomes broader. This is a huge implication of globalisation that in the past where a housewife would be largely closed off the outside world settled into routine , the globalising world is leading to individuals becoming more internationally aware. By being more internationally aware it can be in many different aspects. The individual's cultural awareness as well as their lifestyle change are both implications of globalisation on their