The image above is an advertisement from Maybelline New York, depicting a new product which erases fine lines, dark circles, and Crow’s feet. There are several types of stereotypes present in this image; the primary being concerned with maintaining a youthful look. The product is promising to mask exterior facial effects of aging and is aimed at younger women, with an underlying assumption that having fine lines and dark circles will make them less beautiful and valuable. Advertisements like these objectify older adults and project the process of aging in a negative way. The woman in the image is young and beautiful, with skin to match. The media conveys an attitude that youthfulness is the key to happiness, and by using their product you
