The Environmental Scan Of Strategic Planning Essay

1054 Words Jan 19th, 2015 null Page
Environmental Scan Paper

The environmental scan in strategic planning helps an organization determine both internal and external factors that might affect their long-term goals. According to BusinessDictionary.com (2015), “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans”. In this paper I will explore the external and internal environments of two organizations, Apple and Coca Cola, while also determining the competitive advantages and strategies used. I will discuss how this helps them prepare creative strategic plans. Once the strategic plan is emplaced, they must measure to determine the effectiveness of the plan.

Internal and External Environments

One of the reasons this process is beneficial is the knowledge management gains. This knowledge helps increase the long-term efficiency while also developing strategic plans for the business. According to The Business Dictionary (2015), internal environment is “The conditions, entities, events, and factors within an organization that influence its activities and choices, particularly the behavior of the employees.” Factors that make this up would be the organizations mission statement, managers, stakeholders, employees, corporate culture, and more.
External environment is the opposite of internal. According to The Business Dictionary (2015), “Conditions, entities,…

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