Target Corporation's Five Forces Analysis: Target Corporation

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Five forces model analysis: A company 's industry structure and its strategic process analyzed with the help of Porters five forces model of competition that shapes every industry and the market. The other factors that lead to rivalry are balanced competitors, high fixed costs, and lack of product differentiation, slow anticipated growth and high exit barriers (Jurevicius, 2013). Target Corporation competes with a number of a non-traditional household creating a new market segment, product line expansion, increased quality products, clean and friendly customer service, convenient and personalized items. Target Corporation developed a unique layout, filling up the shelves with the top selling products, automating inbound logistics, online and in-store pick up, and low prices are some of the strategies addressing the forces.
This forces rivalry pressure among current competing sellers, posing the threat of substitute products as a medium pressure, and bargaining power of key input suppliers contributing to low pressure on Target Corporation. The slogan "Expect more pay less" eliminates any threat of substitutes with a lower price and higher quality products.
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Such a review allows the organization to identify its core strength and weakness and make a strategic decision. The internal strategic environmental factors determine the use of strength and weakness to determine if the company could take advantage of opportunities and stop any threats. The strength, which is what the company does well, increases the competitiveness in the market. The weakness such as intellectual capital, low skills, and deficiencies in the assets of the company puts the company at a disadvantageous position in the market. While finalizing the company strategy, market opportunities need to be considered for the growth and profit

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