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Environmental Scanninging In Module 4: Elements Of Environmental Scanning

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1) We examined the elements of environmental scanning in Module 4: Marketing - Helping Buyers Buy and many of the challenges facing CraveTV are due to the competitive environment. CraveTV is a less established brand in comparison to Netflix and Amazon Prime which control most of the market for on-demand video streaming. This means that it will be more difficult for CraveTV to attract customers because companies like Netflix have more shows available, a more recognizable brand. According to the Huffington post, http://www.huffingtonpost.ca/2016/06/15/netflix-canada-shomi-cravetv_n_10485286.html Netflix is crushing CraveTV in subscriptions numbers with 5.2 million subscribers compared to 700,000 altogether for CraveTV and Shomi. CraveTV has to

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