The Effects Of Media On The Body Image Of Male College Students

1117 Words Nov 19th, 2015 null Page
A study has shown that Internet appearance exposure and magazine reading exposure were correlated with higher internalization of thin ideals, appearance comparison, weight dissatisfaction, and drive for thinness in adolescent girls of mean age of 14.9 years. (Tiggemann & Miller, 2010). As mentioned in lecture, an average American watches 5.13 hours TV per day. (K.Dalrymple, personal communication, October 26,2015). This data shows that television is a dominant media that plays a great deal in our lives. In addition, according to Sparks(2013), young females tend to compare their own bodies with those that are frequently depicted in the media to the extent that they may start to develop various eating disorders like bulimia or anorexia nervosa.
Therefore, it would be important to find out how the exposure to the advertisement models in diet product ads on TV might affect the self-perceptions of the body image of male college students. This would help in identifying whether media images have significant effect on body satisfaction of male college students and possibly come out with solutions to reduce the incidence of development of eating disorders in male college students.

The proposed research is interested in finding out how the exposure to advertisement models in diet product ads on television may lead to increase in body dissatisfaction in male college students.

The social comparison theory would be applicable in answering this research question. Social comparison…

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