Coupon Survey

Survey assessment: The survey part of the experiment produced mostly quantitative data. After analyzing the results of the survey, a few interesting findings to support the hypothesis were found, as well as a few that did not necessarily support it. When asked directly, consumers’ answers overwhelmingly supported the original hypothesis. Displayed advertising for healthy food seemed to have a substantial effect on consumers, due to the large sector of survey respondents who claimed to notice such ads. However, it appeared that the most significant result was the distinction between the effectiveness of some types of advertising in comparison to others. Nutrition facts were inferred to be the least effective, promotion items were more so, and pictures on menus were deemed the most effective for consumers’ …show more content…
First, a correlation test was conducted to determine if there was a statistically significant relationship between coupon usage and the amount of times one has eaten fast food in the past seven days (Figure 1a). A correlation coefficient of 0.03 was found, which indicated that the weekly amount of times that college students dine out in a fast food restaurant does not relate to their coupon usage in a week. In this case, the researchers failed to reject the null hypothesis that there is not a statistically significant relationship between how often a person has used a coupon at a fast food restaurant in the past month and the amount of times they have eaten fast food in the past seven days. From this it was determined that coupons are an ineffective form of