It’s 6:00 AM on a Monday morning and you’re lying in bed dreading the day as your alarm clock is screeching in the background. We’ve all been there. One may refer to this moment as the Monday blues. There are the lucky members of society who can bounce out of bed and face the day head on, but what about the rest of us? How does one overcome such travesty? Some get their day rolling by taking a hot shower, eating a healthy breakfast, or going for a run (crazy I know). On the other hand, we have the vast majority who need caffeine to kick start their week. Though there are several different methods to ingest this stimulant, I’m going to focus solely on two of the most popular; coffee and energy drinks. Both coffee and energy drinks differ
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I always wondered why she preferred that brown, smelly drink over the chocolate milk I was downing. It took up until my late high school years to realize what I was missing out on. Granted, my first cup of coffee was more so sugar milk but I liked it and I could definitely understand why all of these adults were drinking this every morning. Coffee has been around for ages and has become the usual for modern day society. Once energy drinks became a trend, the younger generation became excited because what preteen would want to miss out on a can full of carbonated sugary juice? This is why energy drinks are more popular among younger citizens. Coffee is usually sipped on while energy drinks provide the kick right away if you drink it fast enough. According to an article titled, Why do People Buy Energy Drinks, “These energy drinks are often marketed towards young adults who have responsibilities in addition to work, such as family obligations, or aspirations to further their education.” (Aufiero) Therefore, it is proven that marketing techniques for energy drinks are more so directed towards the younger generation. During this age, people are more likely to be pulling all-nighters, working long hours, and making a profession out of multi-tasking. Middle-aged adults and older seem to stick to coffee because they’re used to it and they aren’t seeking high doses of energy for long amounts of time. In contrast, the younger crowd tends to get this buzz by consuming different kinds of energy supplements. "A study by market research analysts Mintel found that almost three-quarters of 16 to 24-year-olds use the high-caffeine drinks, with two-thirds of them saying they do so to help with work or studies" ("How Safe Are Energy") What these students aren’t seeming to grasp is the fact that they can extrapolate their natural energy by eating
I always wondered why she preferred that brown, smelly drink over the chocolate milk I was downing. It took up until my late high school years to realize what I was missing out on. Granted, my first cup of coffee was more so sugar milk but I liked it and I could definitely understand why all of these adults were drinking this every morning. Coffee has been around for ages and has become the usual for modern day society. Once energy drinks became a trend, the younger generation became excited because what preteen would want to miss out on a can full of carbonated sugary juice? This is why energy drinks are more popular among younger citizens. Coffee is usually sipped on while energy drinks provide the kick right away if you drink it fast enough. According to an article titled, Why do People Buy Energy Drinks, “These energy drinks are often marketed towards young adults who have responsibilities in addition to work, such as family obligations, or aspirations to further their education.” (Aufiero) Therefore, it is proven that marketing techniques for energy drinks are more so directed towards the younger generation. During this age, people are more likely to be pulling all-nighters, working long hours, and making a profession out of multi-tasking. Middle-aged adults and older seem to stick to coffee because they’re used to it and they aren’t seeking high doses of energy for long amounts of time. In contrast, the younger crowd tends to get this buzz by consuming different kinds of energy supplements. "A study by market research analysts Mintel found that almost three-quarters of 16 to 24-year-olds use the high-caffeine drinks, with two-thirds of them saying they do so to help with work or studies" ("How Safe Are Energy") What these students aren’t seeming to grasp is the fact that they can extrapolate their natural energy by eating