The Dangers Of Tobacco And Alcohol Essay example

1121 Words Nov 22nd, 2016 5 Pages
Simplistically, marketing can be defined as; Presenting and promoting your product/service, in a way that will be the most effective, as a total product/service that will entice potential consumers to purchase. Marketing potentially harmful products has always been a dicey subject in our society. Tobacco and alcohol are the two biggest “harmful” industries currently in the United States, tobacco use results in more than 400,000 deaths a year in the US, costing society a staggering $52 billion annually, over 100,000 Americans die from alcohol related causes every year with an approximate cost of $90 billion annually. Whereas, the obvious health issues stated above with the use of both tobacco and alcohol, you can imagine it can be somewhat difficult to market harmful products. The most popular route in advertising alcohol or tobacco is normally depicted of someone drinking their brand at a party, bar, or night club portraying a very cool lifestyle. By capturing the attention of potential consumers, they hope to invoke idolization of the portrayed lifestyle, and a desire attain that lifestyle, by purchasing their product. A notable example is a recent campaign for Bud Light, the ad implies that their drinkers were “Up for Whatever”, very broad statement that was meant to invoke feelings of having a carefree, spontaneous, fun night out with friends. These commercials included a normal guy being offered a Bud Light at a bar, and then being asked if he accepts the beer, if he is…

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