Simplistically, marketing can be defined as; Presenting and promoting your product/service, in a way that will be the most effective, as a total product/service that will entice potential consumers to purchase. Marketing potentially harmful products has always been a dicey subject in our society. Tobacco and alcohol are the two biggest “harmful” industries currently in the United States, tobacco use results in more than 400,000 deaths a year in the US, costing society a staggering $52 billion annually, over 100,000 Americans die from alcohol related causes every year with an approximate cost of $90 billion annually. Whereas, the obvious health issues stated above with the use of both tobacco and alcohol, you can imagine it can be somewhat difficult
…show more content…
Television ads for tobacco products are nearly non-existent in this day in age, most advertisements nowadays are in magazines, strategically placed in magazines geared towards men. The issues at hand with advertising alcohol & tobacco products are broadcasting to the under-aged youth that television and online advertisements whom are now more than ever exposed to advertisements. Getting down to the focal point of whether marketers should advertise or not, I believe that they should. I am a supporter of the legalization of Marijuana from a business standpoint (speaking as a non-user) I believe the taxes from legal sales would help boost the economy, and I also believe that if it was legal to be grown it would create a countless number of low-skilled jobs to help with the US’s unemployment rate. However, how it would be marketed is something that I think would be very volatile and delicate. I don’t believe that television ads promoting marijuana would be successful, or a good idea, I for one can’t imagine most of society being okay with someone smoking marijuana on TV for a promotional purpose, especially those with children. I think there would be minimal advertisement campaigns put into place, and I think this would be more successful, promoting brand names would also get into a very gray …show more content…
They had taglines such as “Just Like Dad!” and cartoon illustrations of a child asking his father “Hey Dad can I bum a smoke?” some of these candies even contained small amounts of powdered sugar so that the child to blow it in the air to even further simulate the act of smoking. These were slowly fazed out of society when the health hazards related to smoking tobacco became more public knowledge, and people no longer wanted the children to pretend to smoke. Would something like this also potentially be applied to marketing marijuana? Could there be candy pot? Candy marijuana pipes? Or maybe even brought into the toy department, Baby’s First Bong? These scenarios may be a little extreme and not the most likely, but still a looming possibility. In all I do believe in the legalization of marijuana for recreational use, and I believe marketers can and will be successful in advertising it, if they stray away from some of the mistakes that alcohol and tobacco companies have made in the past, and do not try to market it in the same way as them. I think it will be a very interesting to see brand names emerge in the marijuana if recreational use is legalized more universally in the US, how quickly brands will gain loyalty with their
Television ads for tobacco products are nearly non-existent in this day in age, most advertisements nowadays are in magazines, strategically placed in magazines geared towards men. The issues at hand with advertising alcohol & tobacco products are broadcasting to the under-aged youth that television and online advertisements whom are now more than ever exposed to advertisements. Getting down to the focal point of whether marketers should advertise or not, I believe that they should. I am a supporter of the legalization of Marijuana from a business standpoint (speaking as a non-user) I believe the taxes from legal sales would help boost the economy, and I also believe that if it was legal to be grown it would create a countless number of low-skilled jobs to help with the US’s unemployment rate. However, how it would be marketed is something that I think would be very volatile and delicate. I don’t believe that television ads promoting marijuana would be successful, or a good idea, I for one can’t imagine most of society being okay with someone smoking marijuana on TV for a promotional purpose, especially those with children. I think there would be minimal advertisement campaigns put into place, and I think this would be more successful, promoting brand names would also get into a very gray …show more content…
They had taglines such as “Just Like Dad!” and cartoon illustrations of a child asking his father “Hey Dad can I bum a smoke?” some of these candies even contained small amounts of powdered sugar so that the child to blow it in the air to even further simulate the act of smoking. These were slowly fazed out of society when the health hazards related to smoking tobacco became more public knowledge, and people no longer wanted the children to pretend to smoke. Would something like this also potentially be applied to marketing marijuana? Could there be candy pot? Candy marijuana pipes? Or maybe even brought into the toy department, Baby’s First Bong? These scenarios may be a little extreme and not the most likely, but still a looming possibility. In all I do believe in the legalization of marijuana for recreational use, and I believe marketers can and will be successful in advertising it, if they stray away from some of the mistakes that alcohol and tobacco companies have made in the past, and do not try to market it in the same way as them. I think it will be a very interesting to see brand names emerge in the marijuana if recreational use is legalized more universally in the US, how quickly brands will gain loyalty with their