The Cellular Phone Manufacturing Industry Essay examples

1282 Words Oct 6th, 2015 6 Pages
Almost all industries and markets are considered very competitive. Due to this, it is important for marketers to understand their market opportunities in order to keep up with competitors. The cellular phone manufacturing industry has a huge selling market. The companies involved try to establish a competitive advantage by adding new features to their products. In order for marketers to form these advantages, they look at internal resources, environmental context (social, economic, and technology trends), relative strengths and resources of competitors, as well as needs and wants of customers (Walker and Mullins).

The Market for mobile telephony has become an attractive one. Consumers have become very reliable on their devices that these products have become a “can’t do without.” With a competitive market companies such as Nokia, Samsung, Blackberry, and Apple have brought in countless new features to their products (Walker and Mullins). Examples such as the cellular manufacturing industry show how the market is constantly changing in opportunity. Apple has currently developed the IPhone 6, which has been said to be the world’s top selling smartphone. Before the product launched the Samsung Galaxy s5 dominated the market for over three years (Rooney).

Marketers and advertisers use Porter’s Five Competitive Forces to determine an industry’s long-term attractiveness. With the major five forces threat of new entrants, bargaining power of suppliers, rivalry among existing…

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