BlackBerry Limited, initially know as Research In Motion Limited, is a Canadian telecommunication and wireless equipment company, which is most known to the people from developing the BlackBerry brand of smartphones. The company with headquarters in Waterloo, Ontario, Canada was founded by Mike Lazaridis and Douglas Fregin in 1984. Besides the smartphones, the BlackBerry offers also tablets and mobile operating system – BlackBerry OS.
SECTOR ANALYSIS
Nowadays, cellphones are one of the most popular and most used devices, especially smartphones. People use them not only for phone conversations and sending short messages (SMS), but also as a camera, music player, tv, magazine, GPS, entertainment support and many, many others. People get used to their phones and …show more content…
Suppliers
The bargaining power of suppliers is moderate. The is big variety of suppliers of hardware component for cellphones, but, on the other hand, BlackBerry’s operating system is not universal and complicated for some people, therefore it limits the number of software developers that will work with them.
Threat of Substitutes
Nowadays it is hard to imagine life without cellphone, we use them most of time, so the threat of substitutes is low. There is no product that could complitely replace smartphone.
Threat of new entrants
The threat of new entrants is low. It is expensive to enter the market of smartphones and there is large rivalry.
Competitive rivalry
Huge rivalrly amongst Samsung, Apple, Nokia, Huawei, HTC etc.
COMPANY ANALYSIS
SWOT Analysis
Strengths
- highly secured phones (used and preferred mainly by enterpreneurs)
- nice looking and elegant devices, good design
Weaknesses
- BlackBerry Operating System has many disadvantages
- poor presence in the tablet market, lossess because of failure
- a lot of competitors, huge
SECTOR ANALYSIS
Nowadays, cellphones are one of the most popular and most used devices, especially smartphones. People use them not only for phone conversations and sending short messages (SMS), but also as a camera, music player, tv, magazine, GPS, entertainment support and many, many others. People get used to their phones and …show more content…
Suppliers
The bargaining power of suppliers is moderate. The is big variety of suppliers of hardware component for cellphones, but, on the other hand, BlackBerry’s operating system is not universal and complicated for some people, therefore it limits the number of software developers that will work with them.
Threat of Substitutes
Nowadays it is hard to imagine life without cellphone, we use them most of time, so the threat of substitutes is low. There is no product that could complitely replace smartphone.
Threat of new entrants
The threat of new entrants is low. It is expensive to enter the market of smartphones and there is large rivalry.
Competitive rivalry
Huge rivalrly amongst Samsung, Apple, Nokia, Huawei, HTC etc.
COMPANY ANALYSIS
SWOT Analysis
Strengths
- highly secured phones (used and preferred mainly by enterpreneurs)
- nice looking and elegant devices, good design
Weaknesses
- BlackBerry Operating System has many disadvantages
- poor presence in the tablet market, lossess because of failure
- a lot of competitors, huge