The Black Panther Party By Huey P. Newton And Bobby Seale Essay

843 Words Sep 22nd, 2015 4 Pages
Life, liberty, and the pursuit of happiness; this very popular phrase is from The Declaration of Independence, listing the unalienable rights of the future citizens of America. However, long after America gained her independence, many people were still struggling to earn their basic right as being treated as a citizen. Because of this, the Black Panther Party was formed by Huey P. Newton and Bobby Seale. The logo of the party was simple in appearance yet powerful in design, in order to call out for other black people to join the cause for life, liberty, and the pursuit of happiness, by any means necessary.
The text’s genre is a form of advertisement, being the party’s logo. The purpose of the text is to show pride and awareness to the Black Panther Party, and to call out for more recruits. The specific effect of the image is the simplicity of the black and white scheme; a black border surrounding white words could also be a metaphor for the Black Panther Party’s ideals; keeping a sense of unity in the black community against the white dominated society in which we live in. With a fierce, determined panther on the prowl in the center of the logo, the Black Panther Party is showing that they mean business. Because the image is easy to print, the logo could be circulated through mass production with little to no worry of it being too complicated to recreate. It’s direct in its message and appearance, just like the Black Panther Party. The author(s) of this image is the Black…

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