Peter Drucker’s famous quote about communication, “The most important thing in communication is hearing what isn 't said,” like other advice, has been taken and put into practice by many people and organizations all over the world (Fleck, 2005, p. 50). Effective communication skills undoubtedly plays a significant role in every aspect of life. Moreover, it is a crucial key to success in the business world where the quality of communication is one of the primary sources that ultimately determines a business’s success. In fact, poor communications have been accountable for a number of organizational problems. Generally, the main goal of communicators is to get their ideas transferred and accepted. However, a good leader does not necessarily mean
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It is the ability to elevate relationships from understanding the audience, reading the emotions and empathizing for the audience. . Shwom, B. & Snyder, L. stated that good communicators need to understand who they are talking to, therefore adjusting the style of communication (2013, p. 10). For example, the way people talk in a conversation with their co-workers is definitely different than when they talk to their boss. Furthermore, credible communicators has empathy (King, L., & Gilbert, B., 1994, 76-79). They will try to put themselves in other person’s shoes. They will try to see the situation from the other person’s perspective. To them, “You” is the central word in their communication strategy. Oprah Winfrey is a case in point. Her empathy helps eradicate the invisible gap between her and the viewers. Subsequently, the guest are drawn out and open with her. A good communicator needs to focus on their audience’s background and feeling. Worst communicators, however, lack these traits. They are so easily frustrated and impatient that instead of trying to understand the feeling of the other person, they will respond with …show more content…
Planning gives the communicator the ability to respond actively to the situation and overcome any barrier that may block a successful communication. This process should include the ACE steps, which are Analyzing – Composing – Evaluating, according to Shwom & Snyder (2014). Every great speaker need to be prepared before delivering the speech. As Nancy Duarte discovered the secret pattern many great communicators such as Steve Jobs and Dr. Martin Luther King, applied, it was clear that they all planned ahead and modified this pattern to their own versions (TEDx Talks, 2010, December 10). From an organizational perspective, a cautious planning, which is imbedded in the company’s communication strategy, will help maintain and protect the company in case of a crisis. Johnson & Johnson, with the Tylenol case, once again bolstered this theory. On the contrary, BP’s unplanned communication resulted in the tremendous impact on its reputation and finance. Both of these crisis implies that companies must have a plan of action when the unpredicted occurs (Malone, 2010, September
It is the ability to elevate relationships from understanding the audience, reading the emotions and empathizing for the audience. . Shwom, B. & Snyder, L. stated that good communicators need to understand who they are talking to, therefore adjusting the style of communication (2013, p. 10). For example, the way people talk in a conversation with their co-workers is definitely different than when they talk to their boss. Furthermore, credible communicators has empathy (King, L., & Gilbert, B., 1994, 76-79). They will try to put themselves in other person’s shoes. They will try to see the situation from the other person’s perspective. To them, “You” is the central word in their communication strategy. Oprah Winfrey is a case in point. Her empathy helps eradicate the invisible gap between her and the viewers. Subsequently, the guest are drawn out and open with her. A good communicator needs to focus on their audience’s background and feeling. Worst communicators, however, lack these traits. They are so easily frustrated and impatient that instead of trying to understand the feeling of the other person, they will respond with …show more content…
Planning gives the communicator the ability to respond actively to the situation and overcome any barrier that may block a successful communication. This process should include the ACE steps, which are Analyzing – Composing – Evaluating, according to Shwom & Snyder (2014). Every great speaker need to be prepared before delivering the speech. As Nancy Duarte discovered the secret pattern many great communicators such as Steve Jobs and Dr. Martin Luther King, applied, it was clear that they all planned ahead and modified this pattern to their own versions (TEDx Talks, 2010, December 10). From an organizational perspective, a cautious planning, which is imbedded in the company’s communication strategy, will help maintain and protect the company in case of a crisis. Johnson & Johnson, with the Tylenol case, once again bolstered this theory. On the contrary, BP’s unplanned communication resulted in the tremendous impact on its reputation and finance. Both of these crisis implies that companies must have a plan of action when the unpredicted occurs (Malone, 2010, September