B.J Diggs believes that communicator’s role is defined by the situation, audience, and society when determining the criteria for judging ethics. Diggs’s situational perspective stresses five guidelines the communicator (or persuader) must consider to be deemed ethical. The communicator should have a right to communicate about the subject and have “adequate knowledge of the subject and of the audience needs and responsibilities” (Ethics in Human Communication, pg. 73). The communicator must also have an obligation to speak about the subject at hand. Diggs suggests that the communicator uses “morally right communicative means” and should urge the audience to use the “wise and right course” of action (Ethics in Human Communication, pg. 73). Lastly,
