The American business culture cannot be presented comprehensively in a generalized manner due to its vastness but there are a few traits that are conspicuous. This business culture is characterized by competitiveness, individualism, informality, efficiency, and openness to innovation and change (Norris & Stiles, n.d.). The American dream is one of the major aspects of the American culture. There is a belief among Americans that everyone has a potential of achieving financial prosperity through hard work (Schulz, 2007). Through this the Americans have developed remarkable work ethics and a merit based system. This is what motivates Americans to work for long hours and creating a clear distinction between normal employees and those in management
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culture, just like any culture in the world has direct effects on business activities (Schmitz, 2012). It determines how employees are hired, managed and even laid off, based on the priorities and values of the culture. It also influences how sales, marketing, and distribution functions are handled. It will also give the company insights on how to do analysis and make sound decision on the best approach they will use in entering the complex U.S. market. Understanding the American culture will help the business develop business objectives. Understanding how Americans communicate, how they view time and handle deadlines, how they make decisions, how they identify challenges and pose queries, their regard to authority and management, and their perception on physical and verbal communication will enable the young business to minimize the errors it will make as it starts its operations in the U.S. However AseptoRay will have to deal with the challenges of being a bit more formal, and try to adjust into the free and casual ways of the Americans. They will also have to adapt with the great value of time and the strict adherence to the law which might be a bit challenging for them. With all this, they will be prepared to fit into the American business
culture, just like any culture in the world has direct effects on business activities (Schmitz, 2012). It determines how employees are hired, managed and even laid off, based on the priorities and values of the culture. It also influences how sales, marketing, and distribution functions are handled. It will also give the company insights on how to do analysis and make sound decision on the best approach they will use in entering the complex U.S. market. Understanding the American culture will help the business develop business objectives. Understanding how Americans communicate, how they view time and handle deadlines, how they make decisions, how they identify challenges and pose queries, their regard to authority and management, and their perception on physical and verbal communication will enable the young business to minimize the errors it will make as it starts its operations in the U.S. However AseptoRay will have to deal with the challenges of being a bit more formal, and try to adjust into the free and casual ways of the Americans. They will also have to adapt with the great value of time and the strict adherence to the law which might be a bit challenging for them. With all this, they will be prepared to fit into the American business