Impact Of Technology On Graphic Design

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Technology has both a positive and a negative impact on the graphic design business. It gives the designer the ability to work for a business without actually meeting the client. Causing a lack of motivation for the designer. A designer can use shortcuts and the client will not know because they haven’t met in person. This change in designer-client relationship is brought on by advancing technology. As technology advances, customer’s expectations also grow. “As viewers [we] expect more colors, higher resolution, and more detailed designs…” (Amber Neely). This statement is an example of how the changes in technology over the years impacts the audience. Change isn’t always good, the growing expectations cause an increase
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It can impact a designer’s views on how they conduct themselves. In the words of Geertz “culture is the fabric of meaning in terms of which human beings interpret their experience and guide their action” (Geertz 1973). This supports the idea that a designer’s culture can guide the action of said designer working for opposing companies. For example, a designer in a culture where it’s ok to steal and deceive will have no problem working for competing companies, but on the other hand, a designer in a culture where everyone is honest and trusting will most likely not work for a client’s competitor. Every culture has its own unique customs, symbols, and traditions. This means that a designer working for competing companies can be successful in the United States but might be unsuccessful in other countries/areas, and vice …show more content…
All types of printing started with the Chinese invention of paper(100CE) and woodblock printing(200CE). Although the early years of print are intriguing, I’m focusing more on the beginning of advertising with graphics and beyond. In my opinion, this was the beginning of modern graphic design. There are many printing styles to choose from the earliest type that didn 't require the designer to make every design one by one (Movable Type) to the most modern (Digital Printing). The movable type was invented in the 15th century, the designer had to lay print onto a letterpress machine. It was used to produce multiple copies of the same design or text. Another type of printing is by using a letterpress. Unlike the movable type the letterpress is still alive today although only on a much smaller scale. It will always be a flexible and reliable printing method that can be used for almost anything. Being able to print of the same design for numerous clients could cause designers to become lazy. Focusing more on the printing aspect than the design aspect of graphic

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