Lansdowne Resor’s Major Campaigns for J. Walter Thompson Company Lansdowne Resor’s advertising campaigns required …show more content…
Like many companies looking to expand their products, the Woodbury line grew to include a variety of deodorant sticks, but these ended up being a mistake and caused a decline in sales. In a 1926, Excerpt from Account History from J. Walter Thompson Company files, shows that upon acquisition of the brand for advertising that it became instrumental in the company’s history. Among the many accomplishments in a 15-year advertising campaign, J. Walter Thompson Company made the Woodbury brand become the largest selling soap in its area in the United States, the Jergen’s brand saw a profit on their product for the first time in years, and a steady increase in retailers promoting the brand. This was accompanied with an additional page that featured the sales of 1928 for the Woodbury brand. The Woodbury brand started out with a total of $140,000 in sales with $25,000 being allocated for advertising, which accounted for 36% of the sales of the Jergens Company. This is compared to the 1928 with a total of $2,370,265 in sales with $580,147 being spent on advertising, which accounted for only 24% of the company sales. This shows that if nothing else, J. Walter Thompson Company not only boosted sales of the product, but the companies sales overall. Furthermore, Lansdowne Resor cemented Woodbury Facial Soap into advertising history with her eye-catching advertisements and suggestive