Texas A & M University: Case Study

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On September 21, 2015, Ms. Sophia Martinez approved the topic of researching and addressing the problem of mandating the purchase of an overpriced dining plan provided by Texas A&M University (TAMU) to students living on campus.
To be in accordance with the dining services on campus, there are numerous innovative selections to accommodate the availability of dining options for students living on campus. Some of these options are in five different type of blocks ranging from 90 to 240 meal trades and about 300 to 500 dining dollars per semester. The price of dining options can range from $1,300 to $2,100 per semester not including tax. Furthermore, consumers are limited to four meal trades per day, and limited to certain locations that are willing to accept meal trades. Students living on campus that are classified as Undergraduate level 1, freshman, and Corps of Cadets members are required to purchase a dining plan each semester. Although it is not required for other students living on campus to buy one, their residence location may require them to purchase one due to their housing contract timeline. Thus, a large portion of students living on campus will be greatly influenced by the university’s dining option provided by Chartwells Division of Compass Group (“For On Campus Students”, 2015). The new meal options include restrictions causing inconvenience for many of its consumers. The students living on campus are often forced to sacrifice their meal time in order to study due to the cause of the time restriction of meal trades. Furthermore, the currency exchange between U.S. dollars compare to dining dollars is very unbalanced despite the overpriced of the cost of food provided on campus as well. For example, a student purchasing a Block 120 meal, consisting of 120 meal trades and 300 dining dollars, will pay $1488 per semester not including tax. The meal trades are calculated to be approximately $9.90 each when tax is not included (“For On Campus Students”, 2015). According to an article from The Eagle, on average each student has about $600 worth of expired dining services since they often get tired of the food options on campus. If about 8,000 students on campus purchased dining plan, there will be approximately $4.8 million not used (Reed, 2014). By adjusting the dining plan to the dining dollar system, students would be able to
…show more content…
Research Chartwells’ current profit
2. Research the university’s possible budget’s lost
3. Survey students with dining plan
4. Research possible compromising ground
5. Prepare a report with all the findings
The rest of the proposal will outline and describe the tasks with an estimated timeline that will be required to complete this project along with the citation of the references.
Proposed Tasks
With the approval of Ms. Martinez to carry on more researches in this field, the following tasks will be completed and recorded for the final report.
Task 1: Research Chartwells’ profits from University Dining program
Since TAMU is under a five year contract with Chartwells Corporation, they are able to adjust and make changes to our dining plans to fit their budget in order to achieve a greater profit gain for them (MacDemott, 2013). Therefore, I will research Chartwells’ contract with the university and how much profits they will gain when students are purchasing dining plans.
Task 2: Research the university’s possible budget

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