As is the case with any organization, terrorist organizations need to adapt in several ways in order to transcend time and remain relevant across generations. Any number or characteristics could be affected in support of this, however, the two most important are an ability to adapt the terrorist message to suit the target generation and the ability to display the characteristics of a learning organization (i.e. learning from the success and failures of others). With the “life expectancy of at least 90 percent of terrorist organizations [lasting] less than a year” (Hoffman 2006, p 241), failure to recognize and adapt to a changing environment will most certainly result in their demise. Terrorist messaging is perhaps one of the most
