Term Paper on Marketing Strategy for the Ice Cream Sector Marketing Strategy for the Ice Cream Sector Essays
Marketing Strategy For The Ice Cream Sector Essays
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TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 3
2. SITUATIONAL ANALYSIS 4
3. MARKET SUMMARY 5
4. MARKET OVERVIEW 5
4.1 Macroeconomic Overview 5 …show more content…
Health factors - The HIV pandemic also influences the amount of disposable income available to consumers, the cost of medication for anti retroviral drugs is very high and escalating medical costs eats into the consumers disposable income
Climate - The climate in Africa is ideal for the consumption of ice-cream which is a seasonal summer product. Our winter is shorter and not as extreme as that of Europe so our total consumption should easily be more than that of other European countries
Eating out - The trend of eating out is growing and and over the past 10 years has increased from 15 % to 30%.
4.2 Industry Overview
5. SWOT ANALYSIS
The following SWOT Analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing Ola South Africa.
Distribution - Ola has a very strong distribution channel. They have 32 exclusive concessionaraires who agree not to deliver other brand of