Television Advertising On Children 's Eating Habits And Overall Health

1046 Words Nov 3rd, 2016 5 Pages
Now serving children of all ages, they will be subliminally coaxed into buying the newest unhealthy fun food, and yes there is a prize inside! The tactics of television advertisement have become the driving force behind not just the United States food industry, but many countries around the world. Particularly in the United States, these major food companies target the most influential and vulnerable, children. Consequently, how does the emphasis on food advertisement in television affect children’s eating habits and overall health? This article will discuss the background of television advertisement targeting children, difference between child-targeted and adult-targeted advertisement, the policies or lack of policies protecting children, and possible outcomes of eliminating this form of advertisement.
Food advertisement targeting children made its debut in the early 1900’s. The original advertisements began with children’s books written by major companies. However, these books main purpose was to subliminally entice children into buying a product or requesting parents to buy it for them. In this moment, the first form of product placement was created. Product placement is a common advertising practice used heavily today; it is when a product is featured in a media format, as to gain revenue for the media’s production and advertisement for the company. Product placement is not the only form of advertisement utilized, clubs or memberships are also common. Not only did…

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