Taking A Look At Papa John's Functional Strategies

For this question, we need to look at Papa John’s functional strategies lined up beside their competitive strategies. To begin with, their marketing strategy is one which highly always publicizes their ability to provide consumers with the best of the freshest ingredients, otherwise quality is their primary focus. As with most of the functional strategies in this answer, they tend to lean towards that of the differentiation (no focus) strategy with slight variations at times. For instance, when it involves the financial part of the equation, Papa John’s has always been interested in improving their product when costs are low or high, for them it all about improving the product. Although, when sales were low at one point, they closed a number of their stores with the intention of trying to improve their margins and it caused things to become stagnant (Parnell, 2008). At that time, they were looking for a means to make the company stronger through financial modifications. Anyway, on the Papa John’s website, they have a link in which …show more content…
Which means they keep quality at the top of the page when they buy their ingredients and purchase locally from area growers whenever possible (Papa John’s, 2018). Of course, their spices and dough mix are produced at the quality control facility and shipped to all stores as a means of making sure that at least that part of production stays up to standards (Parnell, 2008). Then again, the R&D part of Papa John’s strategy emphasizes that they are always aiming their sights on ways to enhance the experience for pizza lovers (Papa John’s 2018). As a leader in their field, CEO, John Schnatter, also recognizes that R&D becomes an issue in waste management practices too. This is why his team initiated plans to reduce their ecological footprint and will continue to make improvements in the future (Papa John’s,