Swott Essay

1709 Words Apr 2nd, 2014 7 Pages
SWOTT Analysis: Samsung

Team A

MGT 230

October 21, 2013

Christine Russell, MBA

SWOTT Analysis: Samsung

SWOTT aAnalysis and evaluation of a company’s Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) allows companies to remain competitive. Companies make their product stand out among their competitors by utilizing a SWOTT analysis and the four functions of management, planning, organizing, leading, and controlling. The SWOTT analysis builds over time, allowing for further analysis of the company and economic needs. Samsung uses SWOTT analysis to further expand their reach globally, while quickly become one of the leading companies in technology, appliances, and home entertainment.
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Not to long ago, Samsung dominated the cell phone market with the introduction of the BlackBerry, but their rising star did not shine for long in the global market. Indonesia remains one of BlackBerry's biggest markets, accounting for about 15 percent of global users, but its “share of smartphone sales in Southeast Asia's biggest economy has fallen to 21 percent in the second quarter from 39 percent a year earlier” (“Reuters”, 2013). It is difficult to impress customers with the competition between other smartphone leaders such as Apple. Experts say BlackBerry is “too slow to capitalize on its handsets' popularity” (“Reuters”, 2013) and is the reasons why costumers have stepped back from the BlackBerry. Apple takes the time to update their software, as well as their look of the smartphone continuously, appealing more to consumer needs than Samsung.


Started in 1938 as a simple trading company, Samsung now produces hundreds of products such as washers, dryers, stoves, and refrigerators as well as televisions, smartphones, Blu-Ray players and surround sound systems. Samsung products are sold around the globe and show how diverse they are in meeting the demands of their consumers. Expanding their marketing grounds has increased their revenue, creating more jobs and inventing more

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