5.4 Market Opportunities:
Health care club industry offers a huge lot of opportunities for existing and potential investors. Marketing is growing for many reasons, some of them are following:
1. Almost 300 million people are affected worldwide with obesity.
2. Over 60% of Emirati nationals are overweight and this figure is expected to rise according to WHO (World Health Organization)
3. 15% children’s in United Arab Emirates are overweight.
4. The UAE is ranked 16th worldwide, with 19% of the UAE population living with diabetes. (Source: diabetesuae)
5. A sedentary lifestyle and bad eating habits are cited as the main causes of the increasing prevalence of type 2 diabetes in the UAE.
5.5 Market Trends:
Fitness Center service has been changing its trends …show more content…
• Personal qualified trainers to help our members achieving results without wasting much time
5.8.2 Branding:
Etihad Fitness Center will create an official website for creating a brand and company image in the market, as well as providing subscription online.
5.8.3 Others:
Etihad Fitness Center will initially follow these strategies
• Advertising locally
• Initial offers and early bird discounts
• Targeting low income segment of market.
• Convince people about the benefits and needs of wellness programs
• Distributing door hangers
• Pursuing interaction and relationships with peoples in public health awareness programs and by sending newsletters and emails through website
• Ads with new program and services
5.9 Marketing Objectives:
Etihad Fitness Center will focus on creating a brand image in Dubai. We will participate in the major events of health care awareness and education programs
6.0 SWOT Analysis
6.0.1 Strengths
• Strong relationship with suppliers
• Result oriented approach
• Excellent staff offering personalized customer service
• Great retail space that offers flexibility
• Good referral relationships
• High customer
Health care club industry offers a huge lot of opportunities for existing and potential investors. Marketing is growing for many reasons, some of them are following:
1. Almost 300 million people are affected worldwide with obesity.
2. Over 60% of Emirati nationals are overweight and this figure is expected to rise according to WHO (World Health Organization)
3. 15% children’s in United Arab Emirates are overweight.
4. The UAE is ranked 16th worldwide, with 19% of the UAE population living with diabetes. (Source: diabetesuae)
5. A sedentary lifestyle and bad eating habits are cited as the main causes of the increasing prevalence of type 2 diabetes in the UAE.
5.5 Market Trends:
Fitness Center service has been changing its trends …show more content…
• Personal qualified trainers to help our members achieving results without wasting much time
5.8.2 Branding:
Etihad Fitness Center will create an official website for creating a brand and company image in the market, as well as providing subscription online.
5.8.3 Others:
Etihad Fitness Center will initially follow these strategies
• Advertising locally
• Initial offers and early bird discounts
• Targeting low income segment of market.
• Convince people about the benefits and needs of wellness programs
• Distributing door hangers
• Pursuing interaction and relationships with peoples in public health awareness programs and by sending newsletters and emails through website
• Ads with new program and services
5.9 Marketing Objectives:
Etihad Fitness Center will focus on creating a brand image in Dubai. We will participate in the major events of health care awareness and education programs
6.0 SWOT Analysis
6.0.1 Strengths
• Strong relationship with suppliers
• Result oriented approach
• Excellent staff offering personalized customer service
• Great retail space that offers flexibility
• Good referral relationships
• High customer