Crunch Fitness: Internal And External Environment Analysis

940 Words 4 Pages
The internal and external environment is critical in any organization. The outside environment for Crunch Fitness incorporates its clients, government, economy, rivalry, and public opinion. The clients are the immediate consequence of whether any organization will flourish. Crunch is a service orientated business. Their service is the convenience of a workout space with an assortment of classes, machines, as well as trainers, tanning beds and massages available upon the membership packages. The economy figures out whether an organization will have the capacity to survive dependent upon the circumstances. In today's economy the fitness age is continually developing, therefore a gym is necessary to develop to fulfill the clients needs. Rivalry …show more content…
Convenience is a main consideration when individuals search for an exercise center to invest in. Frequently work impedes working out and the openness to the area may be out of the way for some since the locations are minimal for Crunch as of now. Another is size. Most locations around La Verne are little. This implies very few machines and restricted space to workout. Clients may be in a rush and need to get in and out and the little work area may back them off. The fundamental fix for this is growing, opening new areas everywhere. Not having a Human Resources Department reduces support of human capital, budget control, conflict resolution, training and development and cost savings. Association is weak between the clubs due to being a Franchise Company. Being a Franchise business, strategies can differ based on location, making things confusing to the customer. These are the fundamental things that ought to be changed to progress the development of …show more content…
Many think it is straightforward and simple to open a gym, in this manner there are numerous gyms everywhere throughout the world. Ads are engaging and have a tendency to get diverse clients, improving resources through promotion. Being a franchise is a detriment to the company when it comes to investors and the policies of building. A franchise according to dictionary.com allows an individual to market its services. This helps Crunch remain different and gain the competitive advantage amongst its competitors such as 24 Hour Fitness, La Fitness, Fitness 19, Planet Fitness and many more but causes the differentiation between the

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