4.4.3 Objective Three: To check extent which the International Relations in collaboration with other sectors have marketed EAC abroad for sustenance of the integration.
4.4.3.1 Tourism and Wildlife Management
EAC Single Tourist Visa: A roadmap to fast track the introduction of an EAC Single Tourist Visa was developed and adopted by the Multi- Sectoral Task Force. The Single Tourist Visa is expected to enable tourists to visit all Partner States on a single visa. Introduction of a Single Tourist Visa will complement efforts of marketing EAC as a single tourist destination. This is expected to encourage tourists to organize multi-Partner State tour packages and translate into higher tourist numbers. Higher revenues are expected to accrue to …show more content…
Tourism and travel buyers and sellers from all EAC Partner States exhibited together, and were a ble to promote multi-destination packages. During the event, distribution of various promotional materials and hosting of EAC joint events strengthened the image of the EAC as a single tourist destination. In both events, EAC Ministers for responsible for tourism and wildlife management fielded interviews that were uploaded to YouTube and distributed to media houses in the UK and in Germany. In addition, the Ministers issued a joint press statement on Regional collaboration to combat negative travel advisories. EAC Tourism Branding Strategy: An EAC Tourism Branding Strategy is in place. The Strategy focuses on positioning the EAC as a single tourist destination. In addition, an EAC Tourism Marketing Plan detailing key activities for marketing the Region was reviewed in line with the 4th EAC Development Strategy (2011-2016) to support the EAC Branding Strategy. The Marketing Plan highlights the goals, objectives and a roadmap for implementing the EAC Tourism Branding Strategy …show more content…
The EAC also produced and distributed 500 copies of “Travelling around East Africa” regional magazine and 200 magic mugs with the theme “Destination of Wonders and Opportunities”. In addition, 30 branded rocks were produced, of which five were presented to EAC Ambassadors based in Berlin, Germany. A magazine supplement on the East African region was published for the Association of British Tour Agents (ABTA) in May 2014. The supplement was distributed to all ABTA members in the United Kingdom, EAC Partner States, Embassies and Missions in London. TV and Radio Campaigns were also aired in all Partner States.
Regional Framework of collaboration in the Tourism and Wildlife Management Sectors: In an effort to coordinate the development of harmonized laws in tourism and wildlife management, a Comparative Matrix of Laws in Tourism and Wildlife Management was finalized. In addition, principal indicators to guide the development of regional policies and draft Bills for tourism and wildlife management were also
4.4.3.1 Tourism and Wildlife Management
EAC Single Tourist Visa: A roadmap to fast track the introduction of an EAC Single Tourist Visa was developed and adopted by the Multi- Sectoral Task Force. The Single Tourist Visa is expected to enable tourists to visit all Partner States on a single visa. Introduction of a Single Tourist Visa will complement efforts of marketing EAC as a single tourist destination. This is expected to encourage tourists to organize multi-Partner State tour packages and translate into higher tourist numbers. Higher revenues are expected to accrue to …show more content…
Tourism and travel buyers and sellers from all EAC Partner States exhibited together, and were a ble to promote multi-destination packages. During the event, distribution of various promotional materials and hosting of EAC joint events strengthened the image of the EAC as a single tourist destination. In both events, EAC Ministers for responsible for tourism and wildlife management fielded interviews that were uploaded to YouTube and distributed to media houses in the UK and in Germany. In addition, the Ministers issued a joint press statement on Regional collaboration to combat negative travel advisories. EAC Tourism Branding Strategy: An EAC Tourism Branding Strategy is in place. The Strategy focuses on positioning the EAC as a single tourist destination. In addition, an EAC Tourism Marketing Plan detailing key activities for marketing the Region was reviewed in line with the 4th EAC Development Strategy (2011-2016) to support the EAC Branding Strategy. The Marketing Plan highlights the goals, objectives and a roadmap for implementing the EAC Tourism Branding Strategy …show more content…
The EAC also produced and distributed 500 copies of “Travelling around East Africa” regional magazine and 200 magic mugs with the theme “Destination of Wonders and Opportunities”. In addition, 30 branded rocks were produced, of which five were presented to EAC Ambassadors based in Berlin, Germany. A magazine supplement on the East African region was published for the Association of British Tour Agents (ABTA) in May 2014. The supplement was distributed to all ABTA members in the United Kingdom, EAC Partner States, Embassies and Missions in London. TV and Radio Campaigns were also aired in all Partner States.
Regional Framework of collaboration in the Tourism and Wildlife Management Sectors: In an effort to coordinate the development of harmonized laws in tourism and wildlife management, a Comparative Matrix of Laws in Tourism and Wildlife Management was finalized. In addition, principal indicators to guide the development of regional policies and draft Bills for tourism and wildlife management were also