Mission and Vision of the organization:
‘’To be the preeminent global hospitality company - the first choice of guests, team members, and owners alike’’ (HiltonWorldwide, 2007)
‘’To fill the earth with the light and warmth of hospitality’’ (HiltonWorldwide, 2007)
As we can see in these two quotes Hilton has aspiration to be not just good but to be the best in the world from my experience in this Hotel I was able to see that for every employee doesn’t matter if its General manager or receptionist the most important is always client I could see the way people were talking to costumers always trying to help them and resolve all the problems always with the big smile on the face just like I wish it should be if I was a guest. …show more content…
This hotel might be a big competitor for Hilton Graden inn because of fact that will be located so close to the airport
Organizational marketing strategy
Marketing- ‘’the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.’’ (Investopedia, 2009)
Marketing strategy for Hilton Garden inn Krakow Hotel that I worked for was only open 3 years ago but by the choice of managers the main segment for this hotel was a Business clients and that’s why hotel was always trying to get attention of as many business people as it’s only possible. There is many different ways to get costumer attention and to deliver them the information of price for rooms, special offers, and many other services which Hilton Garden inn provides those ways which this Hotel uses …show more content…
The answer for that question is very easy there are only few courses at university which provide graduates with specific professional qualification. That’s why usually it’s down to you to define and implement your plan for career in future. This is why Internship can give you so many benefits because it will introduce you to your potential job in your future. That’s why the choice of your internship is also very important because by Internship you might learn new skills and get very important experience but also you can make a lot of contacts which might be used by you in further when you finish collage and will start looking for a job. Internship might also help in your studies by experience of job in potential workplace you might decide what aspects you should focus on and what is less important in your
‘’To be the preeminent global hospitality company - the first choice of guests, team members, and owners alike’’ (HiltonWorldwide, 2007)
‘’To fill the earth with the light and warmth of hospitality’’ (HiltonWorldwide, 2007)
As we can see in these two quotes Hilton has aspiration to be not just good but to be the best in the world from my experience in this Hotel I was able to see that for every employee doesn’t matter if its General manager or receptionist the most important is always client I could see the way people were talking to costumers always trying to help them and resolve all the problems always with the big smile on the face just like I wish it should be if I was a guest. …show more content…
This hotel might be a big competitor for Hilton Graden inn because of fact that will be located so close to the airport
Organizational marketing strategy
Marketing- ‘’the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.’’ (Investopedia, 2009)
Marketing strategy for Hilton Garden inn Krakow Hotel that I worked for was only open 3 years ago but by the choice of managers the main segment for this hotel was a Business clients and that’s why hotel was always trying to get attention of as many business people as it’s only possible. There is many different ways to get costumer attention and to deliver them the information of price for rooms, special offers, and many other services which Hilton Garden inn provides those ways which this Hotel uses …show more content…
The answer for that question is very easy there are only few courses at university which provide graduates with specific professional qualification. That’s why usually it’s down to you to define and implement your plan for career in future. This is why Internship can give you so many benefits because it will introduce you to your potential job in your future. That’s why the choice of your internship is also very important because by Internship you might learn new skills and get very important experience but also you can make a lot of contacts which might be used by you in further when you finish collage and will start looking for a job. Internship might also help in your studies by experience of job in potential workplace you might decide what aspects you should focus on and what is less important in your