SWOT Analysis for Applied Research Technologies Essay
Applied Research Technologies, Inc. (ART) is facing a strategic decision in its Water Filtration Unit. The long-standing project, currently named RIMOS, has faced two market introduction failures. Despite these setbacks, the technology continues to show promise and our analysis of the available data suggests successful market introduction of the product for residential irrigation is encouraging.
A SWOT and balanced scorecard analyses of marketing, finance and strategic human resource management were conducted in order to identify and decide upon potential courses of action. The following is a summary of our analysis for each respective area:
Our analysis indicates a potential market population …show more content…
Strategic Human Resource Management
Potential effects on organizational culture and human capital were considered for both go and no-go decisions on the RIMOS product. Our analysis suggests significant risks in talent retention, employee motivation and the integrity of ART’s entrepreneurial culture if the project is shut down. Our analysis anticipates at least partial divestiture of the Filtration Unit and has outlined strategic human capital management plans for each potential course of action.