Essay on Swot Analysis Air Asia

1589 Words Jan 25th, 2013 7 Pages

Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia


The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - ThaksinShinawatra) holds a 50% stake in Thai AirAsia. This has
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Besides, customers can easily check out the time of fly schedule of Air Asia. With all the convenient, Air Asia become the most favourite airline in Malaysia for the customers. On the other hand, Air Asia provides comfortable seats, secure safety and a cleanliness environment for the customer so those customers feel comfortable during their fly times with the low price.

Furthermore, Air Asia have a very strong promoter and media of advertising. Air Asia always have promotions that attract customers interests. Besides that, Air Asia have good marketing skills employees and technology of advertising which can influence customers attractions and choice of purchase. Moreover, Air Asia is a well-established LCC operating out of South East Asiaand it has operations in over 25 countries and over 400 international and national destinations, and the most famous destination is Bali- Indonesia, Thailand – Bangkok, Korea-Seoul, Japan- Tokyo and Nagasaki, Taiwan and the other. Meanwhile, it has subsidiaries in Indonesia, Thai, Philippines, Japan and it has a fleet size of nearly 300 aircrafts.


Air Asia does not have its own maintenance, repair and overhaul (MRO) facility. It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs (Malaysia, Thailand and Indonesia) and

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