Sustainable Seafood Essay

2288 Words 10 Pages
Sustainable seafood is seafood that is caught in a sustainable method, meaning it is done in a way without causing long term damages to the ocean. Our groups main mission was to provide a cost-free outlet that will help educate and encourage sustainable seafood practices in restaurants and markets across Canada. We provided resources people can use to connect with other sustainable producers and consumers. We were hoping it will help people make ocean friendly decisions to provide a sustainable future of our sea animals and to withstand our marine ecosystem. The organization we chose to work with and contact was The Vancouver Aquarium, which had an organization called The Ocean Wise Program. Unfortunately, after numerous efforts we made to …show more content…
The first one I discussed was social identity, if you see yourself as an environmentalist, you are more likely to eat sustainable seafood because you have a concern to protect the environment. Environmentalist have more knowledge about the disadvantages of not consuming sustainable seafood and will be more committed to make a change. Another attitude function is value expressive, which is when being involved with sustainable seafood might reflect your self values and beliefs. For the individual, it is important for them to express their attitude on the main concern. The values are a guide for their own attitude and behaviors, it allows them to have a social affiliation with others. The next one I mentioned was utilitarian, a person who is more practical in their actions to benefit everyone. They know consuming sustainable seafood will help preserve the ocean for the future and generations to come. Utilitarian’s act so they could maximize the amount of happiness in the world and sustainable seafood will help protect the oceans from sea animals from going extinct. The last attitude function I discussed was social-adjustive, meaning if your reference group are only eating sustainable seafood then you would be influenced to be just like them, it causes consistency among group members. Using sustainable seafood amongst a group that’s members do allows one to gain approval in social settings. On our page, I also used a route to persuasion to persuade followers into using sustainable seafood. I added an image of an ocean filled with sea animals, and then it shows negative effects coming into our oceans and then leaves viewers with an ocean with no more sea animals. I believe the image generates an emotional reaction from its viewers because it shows the negative effects environmentally destructive fishing and overfishing has on the ocean. It has

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