Introduction
New Zealand is known to some as the “adventure capital of the world” as is seen as the perfect location, that offers unique nature resources that caters to a wide rage of adventure activities in the air, on land and by sea (Salla, 2014). Millions of tourists each year travel the long distance to New Zealand to experience its culture and countless adventure activities located all around the country. However, the adventure tourism industry has more recently had negative publicity for New Zealand’s risk management and safety measures caused by numerous accidents had by travellers in certain adventure activities (Salla, 2014). This report will define what adventure tourism is, how it is relevant in New Zealand, discuss the lack of…