In 2014, Always, a company well known for the production and sales of its feminine hygiene products, released a video titled “#Likeagirl” a focused on many stereotypes about girls. Within this video, Always asks teenagers, adults, men, and women to perform a specific task and the video later contrasts that with young girls actually performing these tasks. Throughout various scenes, one can truly see that the entire video is laced with rhetoric to aid the company’s campaign. The “#Likeagirl” campaign is attempting to bring into light the detrimental emotional effects that our society can have on young girls as they develop, due to the large amount of stereotypes about girls in general. Given that Always is still a company, it is important to
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While this section may seem laughable, it initiates the audience to subconsciously think about the stereotypes society has in place and how they’ve begun to be considered a “joke” or “normal”. The video begins with a question, “What does it mean to do something “Like a girl”?” (“#Likeagirl”). Following the posed question, the audience is shown a series of people, beginning with a young adult female, that are asked to perform an action, such as running, fighting, etc., “Like a girl”. All of them, without fail, perform the tasks in ways that appear weak, amusing, flippant, silly, laughable, and so many other words that are associated with stereotypes of the female gender. This aspect of the video brings out the ethos, appealing to the logic of the audience, because most people would have responded or reacted in the very same …show more content…
Effectively using a pathos appeal, yet again, to connect to the audience and causing them see that something is wrong with these stereotypes. The women that can connect with this section of the video know first-hand what it feels like to hear the words “Like a girl”, and how hurtful it can be as they develop, and this is an extremely effective way of getting these women on board with Always’ campaign against the gender stereotypes. This section of the video shifts to an uplifting tone as an adult woman says motivational things about self-acceptance, and embracing “Like a girl” because one is a girl, and that shouldn’t mean anything bad; society just makes it seem like something bad because of the
While this section may seem laughable, it initiates the audience to subconsciously think about the stereotypes society has in place and how they’ve begun to be considered a “joke” or “normal”. The video begins with a question, “What does it mean to do something “Like a girl”?” (“#Likeagirl”). Following the posed question, the audience is shown a series of people, beginning with a young adult female, that are asked to perform an action, such as running, fighting, etc., “Like a girl”. All of them, without fail, perform the tasks in ways that appear weak, amusing, flippant, silly, laughable, and so many other words that are associated with stereotypes of the female gender. This aspect of the video brings out the ethos, appealing to the logic of the audience, because most people would have responded or reacted in the very same …show more content…
Effectively using a pathos appeal, yet again, to connect to the audience and causing them see that something is wrong with these stereotypes. The women that can connect with this section of the video know first-hand what it feels like to hear the words “Like a girl”, and how hurtful it can be as they develop, and this is an extremely effective way of getting these women on board with Always’ campaign against the gender stereotypes. This section of the video shifts to an uplifting tone as an adult woman says motivational things about self-acceptance, and embracing “Like a girl” because one is a girl, and that shouldn’t mean anything bad; society just makes it seem like something bad because of the