Analysis Of Jason Derulo's 'Swalla'

Jason Derulo’s ‘Swalla’ takes sexual images too far in music video. The music video begins with a candy wonderland filled with lollipops, soft drinks, bright colours and girls in tiny bikinis that instantly lures people with innocent images although the innocence stops there. When the music begins, unrealistic woman at the mercy of Jason Derulo perform pelvic pushes on the floor and swarm around Derulo, attempting to awe him with their sexual dance moves and their thin bodies. Society spends a significant amount of time watching music videos that are purposely provocative.

Throughout the video woman are represented wearing minimal clothing including lingerie and bikinis. It portrays the outfits as normal and socially acceptable. The revealing clothes flaunt women’s breasts and …show more content…
This can impact our decisions and opportunities, and can affect men and women in a positive or negative way. For example, boys are never shown to be crying in music videos, this places a huge pressure on men in society to behave in a certain way, and may burden them from being able to express their feelings in a natural way. Or women thinking, that wearing minimal clothing and flaunting their figure are a women’s role, which can de-value and define women.

Swalla strongly influences society’s perception of young people as they are led to think that what the girls are wearing in the video, as well as the way they are dancing and interacting with a man is what this generation is like. However, this is false except for the small minority of people acting this way, so videos like Swalla are definitely giving society the wrong message about what the majority of young adolescents wear and how they act. The video gives young women a bad reputation in the community as they are depicted wearing minimal clothing, sex obsessed and under the control of