Strengths And Weaknesses Of The Healthcare Organization

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Numerous healthcare organizations look for a way to be distinctly different from the other health organizations that are in the area, so it will appear to the consumer that they have a competitive advantage over their competition, which would influence the consumer to visit their health care organization instead of the other. In order to market this competitive advantage, then the organization’s management must conduct an internal environmental analysis to distinguish their competitive advantages over their competitors. Internal environment analysis involves identifying the strengths and weaknesses within the organization, thus, helping the management team to market the strength of their organization over their competitors (Kokemuller, n.d.). …show more content…
42; Ginter et al., 2013). Resources of the healthcare organization are not only the capital of the organization, but also the intangible resource of physician’s reputations of being knowledgeable in various medical fields (Perra & Peiro, 2012, para. 42; Ginter et al., 2013). Additionally, one must consider the legal obstacles within the organization that influence how the organization is managed. For instance, in the state of Michigan there are unions that represent the nurses within the hospital, so that the nurses can competitively ask for pay raises and for better working conditions (Biolchini, 2013). Subsequently, one must consider the legal ramifications of having the union representation for the nurses. Furthermore, the mental competencies of the healthcare staff can create a sustainable competitive advantage over the competition (Ginter et al., 2013 p. 138), such as the success of the University of Michigan Hospital in Ann Arbor, Michigan that is known to be the number two hospital in the nation for a teaching hospital (University of Michigan Hospital website, n.d.). The healthcare organization must consider if they have enough employees that are competent in a particular area of the medical field, so that they can direct resources to market this …show more content…
150). As a result, of organizing the weaknesses of the healthcare organization, this will allow for a greater focus on the competitive disadvantages that are severely damaging the capital of the healthcare organization. In addition, this allows management to see that their weaknesses may be the same as their competitors that does not have an easy solution to fix. Moreover, if the competitive disadvantage is not common, then this will allow management to come up with a strategic plan and a set of goals to improve upon the competitive disadvantage (Ginter et al., 2013, p. 154). In turn, this will lead to a greater chance of the healthcare organization staying competitive in the healthcare market and

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