Internal Environmental Analysis In Healthcare Organizations

Numerous healthcare organizations look for a way to be distinctly different from the other health organizations that are in the area, so it will appear to the consumer that they have a competitive advantage over their competition, which would influence the consumer to visit their health care organization instead of the other. In order to market this competitive advantage, then the organization’s management must conduct an internal environmental analysis to distinguish their competitive advantages over their competitors. Internal environment analysis involves identifying the strengths and weaknesses within the organization, thus, helping the management team to market the strength of their organization over their competitors (Kokemuller, n.d.). …show more content…
Hence, it allows the management team to organize those weaknesses by if the weaknesses are commonplace or just within the healthcare organization (Ginter, Duncan, & Swayne, 2013, p. 150). In fact, this allows the healthcare organization to focus capital on those weaknesses that are just within the organization (Ginter et al., 2013, p. 150). Subsequently, changing those weaknesses into a possible competitive advantage or devalue the weakness so it will not affect the healthcare organizations capital (Ginter et al., 2013, p. 150). Therefore, by conducting an internal environmental analysis, the healthcare organization is taking another step into creating their fully developed strategic management plan, which will allow the healthcare organization to have longevity within the medical industry.
In order to distinguish between strengths and weaknesses of the healthcare organization, then one must consider the resources, legalities, and competencies within the healthcare organization (Perra & Peiro, 2012, para. 42; Ginter et al., 2013). Resources of the healthcare organization are not only the capital of the organization, but also the intangible …show more content…
150). As a result, of organizing the weaknesses of the healthcare organization, this will allow for a greater focus on the competitive disadvantages that are severely damaging the capital of the healthcare organization. In addition, this allows management to see that their weaknesses may be the same as their competitors that does not have an easy solution to fix. Moreover, if the competitive disadvantage is not common, then this will allow management to come up with a strategic plan and a set of goals to improve upon the competitive disadvantage (Ginter et al., 2013, p. 154). In turn, this will lead to a greater chance of the healthcare organization staying competitive in the healthcare market and