Kaiser Permanente Swot Analysis

In today’s market, conducting an environmental scan should be an ongoing process that is incorporated into the organizational strategic plan. The scan will help the company form a vision while also identifying their strengths, weaknesses, opportunities, and threats (SWOT). SWOT analysis is necessary for the survival and growth of every health care organization. Being competitive is key to a successful organization; consumers want choices and in the era of the Internet, consumers know where to look to get the services that meet their individual needs. Therefore, exploring and analyzing these advantages and disadvantages organizations can measure the effectiveness of their strategies. Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans (KP, 2016a). They serve more than 10 million members in nine states and the District of Columbia (KP, 2016a). Kaiser Permanente was founded in 1945 after evolving from the industrial health care programs for construction, shipyard, and steel mill workers and developed the prepayment system for insurance companies (KP, 2016b). Their mission is to provide high quality, affordable health care services and to improve the health of their members and the communities they serve (KP, 2016a). In addition, Kaiser Permanente is recognized for their clinical excellence and is among the top in the nation. They are innovative in their treatment options while pushing the boundaries in technology (KP, 2016a). …show more content…
Organizations need to consider their strengths from their own point of view and from their customers '. This information should be realistic and honest. Therefore, Kaiser Permanente’s strengths are (Greer, 2014):
• Longevity- 70 year history in the healthcare